The Retail Risk Manager of The Year Award

Doug Rawson

Woolworths New Zealand

Nominee: Doug Rawson, Woolworths New Zealand
Doug Rawson’s steadfast commitment to his team, community, and the pursuit of excellence makes him an exemplary leader in the field of profit protection. Over the past year, Doug has demonstrated exceptional leadership, leveraging his expertise and relationships to deliver impactful outcomes for both his organisation and the wider retail community. His approach combines data-driven strategies with a deeply people-first philosophy, earning him respect and admiration across the board.
Putting people and safety first:
Doug works relentlessly to ensure the safety and well-being of his team and the communities they serve. His focus on creating secure environments empowers his team to operate effectively, fostering confidence and morale. By prioritising safety as a cornerstone of his leadership, Doug ensures that his team members feel supported and valued. He leads with empathy and care, ensuring that every decision he makes supports not only operational goals but also the people on the ground. Doug’s leadership style includes a genuine celebration of his team’s achievements. His monthly emails highlighting store successes not only motivate but also create a culture of recognition and pride.
Building strong relationships with Police:
Doug’s strong connections with law enforcement have been instrumental in streamlining collaboration and achieving meaningful outcomes. By sharing updates on case resolutions with his stores, he boosts morale and keeps teams informed about the tangible impact of their efforts. His ability to bridge the gap between retail and law enforcement is a testament to his dedication to community-focused outcomes.
Committing to data-driven leadership:
Doug consistently harnesses data to guide strategic decisions while keeping his team at the forefront. Whether it’s through insights-led store hardening or proactive profiling, Doug ensures that every decision aligns with both operational goals and the needs of his people.
One of Doug’s standout achievements is his recognition as New Zealand’s top “dot connector,” having connected almost 3,000 profiles on the Auror platform this year. This accomplishment underscores his commitment to harnessing data for meaningful, real-world outcomes that enhance safety and efficiency across the network.
Championing a culture of continuous improvement:
Doug’s drive to elevate standards extends beyond his immediate responsibilities. By providing thoughtful and detailed feedback to partners like Auror, he contributes to the advancement of industry tools and practices, benefitting the broader loss prevention community.
Leading by example
Over the years, Doug has continuously developed his skills and taken on new challenges, culminating in his role as National Investigator. His career trajectory is a reflection of his dedication, resilience, and passion for profit protection. Doug’s ability to lead by example inspires his team and peers alike, fostering a culture of excellence and collaboration.
Doug Rawson’s exceptional dedication, strategic acumen, and collaborative spirit make him a deserving candidate for the Retail Risk Regional Profit Protection Manager of the Year Award. His contributions go beyond his organisation, positively influencing the wider retail and law enforcement communities.

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