Danny El Helou is a highly deserving nominee for the Retail Risk Regional Profit Protection Manager of the Year Award. His contributions to loss prevention and asset protection at Woolworths Group, and the wider retail community, have been exceptional.
Danny’s proactive approach to identifying and targeting Organised Retail Crime (ORC) and high-harm offenders is a key asset to Woolworths. He consistently goes above and beyond his defined role, ensuring appropriate resources are allocated to investigate and apprehend these individuals, protecting company assets and promoting a safe environment for staff and customers.
His leadership extends beyond investigations. Danny has spearheaded numerous projects that have improved the efficiency and effectiveness of loss prevention strategies across Woolworths Supermarkets, Big W, and Metro. These include merging all three brands under a single Auror platform, integrating Auror with March CCTV systems, implementing Single Sign-On for Loss Prevention Officers, and introducing intelligence-based rostering.
Danny’s commitment to collaboration is evident in his work with both internal and external stakeholders. He played a crucial role in a high-profile investigation involving a syndicate targeting Woolworths and Coles, leading to the arrest and charging of offenders responsible for over $180,000 in losses. He actively supports other retailers by sharing his expertise and providing guidance on their loss prevention journeys.
Furthermore, Danny is a strong advocate for law enforcement, recognising their vital role in combating retail crime. He ensures they receive comprehensive Auror training, benefiting not just Woolworths, but the entire retail landscape. He consistently champions team member, security guard, and LPO safety, emphasising that personal safety is paramount.
Danny’s “outside the box” thinking, honed during his time with the NSW Police Force SF Raptor, allows him to develop innovative strategies for disrupting and dismantling ORC networks. He actively raises awareness about the impact of retail crime through platforms like LinkedIn, demonstrating his commitment to combating this issue on a broader scale.
In conclusion, Danny El Helou embodies the qualities of an outstanding Regional Profit Protection Manager. His dedication, leadership, collaborative spirit, and innovative approach make him a truly deserving candidate for this award.